Hoarding board ads, offline advertisement, television ads, road lollipops advertisement have been happening for years with some unmeasurable ROI.
But now it’s 2018, the way brands, big companies and Small business owners has changed.
A small startup has been given change to grow their business presence online and connect existing customers, find new customers, engage with the existing audience with value-added post and fun.
The advertisement was almost impossible for small brands 10 years ago as advertising on hoarding boards, popular public space, TV advertisement was costly.
But the good news it was 10 years ago not now. Now it is very much possible to get started with social media, PPC marketing even if you don’t have a big fat budget to spend on marketing.
This freedom to do advertisement has opened the doors for small startups, entrepreneurs, and small marketing Agencies to advertise and get customers from social media and other marketing channels.
The online advertisement and connecting with people has become vast enough that companies like Buzzsumo, Nichehack are building community so their product by users can be connected under a single roof.
The recent trends to connect customers/community online
- Doing Knowledge Focused Hackathons
- Building Community with Value
- Funding Community Events targeting the right audience
Recent Trends in Building Business Value
- Online Hackathons(Gradually increasing)
- Scheduled Remarketing Ads on Social Media
- Inbound Marketing (Targeting Users though Blog Value Generated Content)
- Doing Live Case Studies through webinars
The stats show that the days are gone when your subscribers waited for your newsletter to arrive and see if there is something interesting.
The email open rate from some of the vast industry show 70% or more open rate. But it’s 2018, Ask yourself if you are getting the same open rate.
If you are able to get more than 24%-30% open rate for your emails then you are in save stage.
Well, 24% open rate is not that hard to maintain if you are doing the right thing. But what if your customer gets hundreds of emails from a business like yours.
Will you get the same open rate?
Probably No!
So, How to connect people, How to show what you have for them, and how to convince if that you have something valuable which adds value to their business.
Well, One of the best ways to connect people is to be available where people spend most of their time and visible when they need you.
What do i mean by “available when the customer needs you”.
A customer doesn’t need shopping offer at the beginning of the week but at the weekend! surely he does.
So now,
The question should be where does your audience spend most of their free time?
Don’t be confused and take social media as right answer if your customers and below 34.
Why social media as a channel to promote business?
It’s simple, people love sharing moments from their life. It can be connecting with friends on Facebook, sharing pics from vacation on Instagram or it might be dreaming about a vacation to paris by looking at someone’s pic.
So, people spend their time on social media.
Now, the next question should be How to connect with people on social media or the right question should be how to connect your customers/future customers on social media.
It’s simple, speak their language and they will connect you.
Talk about their benefits and they will connect you.
Show something amazing they have never seen before and they will connect you.
Solve their daily struggle and they will connect you/
You can follow this 5 steps to make your social media marketing interesting
1. Add Value
The value generation is very simple. You share something with your customers which can be used and helps them in doing things in the simple way and inexpensive way. They will connect you, they may not connect you in 1st or 2nd attempt but you will see the result as your audience starts trusting you and start believing that your are doing something valuable.
2. Be Regular
Most of the solo marketers fail because they don’t do social media marketing consistently. If you are not making something valuable for your customers regularly then tomorrow they will forget who you are. One of the reasons why Donald trump social media campaign was successful because he was consistent with everything he was doing and people were supporting for the event next tweet he was doing even it was hilarious.
3. Add Trending Hashtags
Puting right hashtag gives your campaign ability to reach more people. One of the simple hacks you can use as not being a celebrity to reach more people is to write about the trending topic and share something which is not shared by news channels.
For example, if someone is writing about Donald trump then you might be interested in writing about some of the mysterious facts about Donald Trump because people are more prone to click on similar
4. Engage with them
Engagement with your audience makes them feel special, if you see the RedMi social media pages, they are very casual with their customers.
The one like or a one-liner comment makes the customer feel and that encourages more customers to comment more. It is not necessary to spend heck amount of money in building social media presence if you have a good product and you engage with customers will support you make your brand valuable.
Pat Flynn from smart passive income says engagement to the audience was the most important factor in accelerating factor in the growth of his blog.
5. Think innovation
The innovation is something which cannot be done with each and every product but innovation can be done for sure on the way the products are marketed.
One of the reasons why brands like Evian make creative ads is it makes them engage with customers and makes them see the video again and again because it’s entertaining.
Evian has a typical company which sells packed drinkable water but people like it most because they remember even because of the innovation with their branding.
Well, those were the few important factors one and you should take care before you start marketing your product. People understand creativity, the images they see and the only way you can do is by showing something they like.
Well, what other things do you do to grow your business presence online? Share them in the comment section below so we learn from each other.
