{"id":2555,"date":"2023-12-25T01:39:12","date_gmt":"2023-12-24T20:09:12","guid":{"rendered":"https:\/\/ranajayant.com\/blog\/?p=2555"},"modified":"2023-12-25T01:40:48","modified_gmt":"2023-12-24T20:10:48","slug":"tata-tele-event-the-domination-though-affiliate-and-takeover-dec-11th-2023","status":"publish","type":"post","link":"https:\/\/ranajayant.com\/blog\/tata-tele-event-the-domination-though-affiliate-and-takeover-dec-11th-2023\/","title":{"rendered":"Tata Tele Event &#8211; The domination though Affiliate and Takeover &#8211; Dec 11th 2023"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2558\" src=\"https:\/\/ranajayant.com\/blog\/wp-content\/uploads\/2023\/12\/Tata-Tele-Business-Service.jpeg\" alt=\"\" width=\"1113\" height=\"1600\" srcset=\"https:\/\/ranajayant.com\/blog\/wp-content\/uploads\/2023\/12\/Tata-Tele-Business-Service.jpeg 1113w, https:\/\/ranajayant.com\/blog\/wp-content\/uploads\/2023\/12\/Tata-Tele-Business-Service-1068x1536.jpeg 1068w\" sizes=\"auto, (max-width: 1113px) 100vw, 1113px\" \/><\/p>\n<p>Tata isn&#8217;t just a steel company but also a big affiliate marketing company that offers services to SMBs and SMEs. The most interesting part to note here is that they find cool and profitable products by offering other&#8217;s services, once they see the product is quite good, they build their own and they deploy and hold the customer with them.<\/p>\n<p><strong>Insights<\/strong><br \/>\n1. These people are literally in the business of boring(being used for a very long time, nothing new and shiny like AI) products, that are used by people.<br \/>\n2. Fulfill the need, even if it&#8217;s not your product, understand the product&#8217;s strength, and sell the product later.<br \/>\n3. You are good at reselling, doing the reselling with salespeople, with script, etc, and use AI software to do speech analysis to understand what&#8217;s well, why selling, and what&#8217;s bothering you.<br \/>\n4. Literally every business owner is just in the survival phase<br \/>\n5. SEO drives business, People should know you, you will get decent referrals, and lead quality will be low, but it should be filtered carefully, considering you have a hicoder and wowcoder tier, you can execute both.<br \/>\n6. CRM is saturated but people are buying. 1000\/seat per month, 1000\/seat per year, it&#8217;s fine.<br \/>\n7.<\/p>\n<p><strong>Audience: <\/strong><br \/>\n1. The audience came these were small medium micro business owners<br \/>\n2. Product targetted to small businesses, Less than 30 people (6.7Mbps solutions)<\/p>\n<p>3. I learned how salespeople use fake data points to build trust (Who offers SLA, WhatsApp to call is legally not allowed, 1800 number)<br \/>\n4. Digital Business Transformation is just a buzzword. Literally, all businesses use digital devices, email, drive, etc. The product companies build here is a very common case and they end up buying.<br \/>\n5. Tata Tele business is literally an offline affiliate with a lot of resources to execute, the relationship manager can just sell everything. And they just replace later once they have their own product.<br \/>\n6.<br \/>\n7.<br \/>\n8.<\/p>\n<p>This presents the opportunity to be the https:\/\/www.techjockey.com\/, or G2, or Capterra but with dedicated human support that people can talk to.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tata isn&#8217;t just a steel company but also a big affiliate marketing company that offers services to SMBs and SMEs. The most interesting part to note here is that they find cool and profitable products by offering other&#8217;s services, once they see the product is quite good, they build their own and they deploy and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":["post-2555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-life-experiences"],"_links":{"self":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/comments?post=2555"}],"version-history":[{"count":3,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2555\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2555\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media\/2579"}],"wp:attachment":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media?parent=2555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/categories?post=2555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/tags?post=2555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}