{"id":2152,"date":"2022-12-14T01:48:40","date_gmt":"2022-12-13T20:18:40","guid":{"rendered":"https:\/\/ranajayant.com\/blog\/?p=2152"},"modified":"2023-05-02T08:26:01","modified_gmt":"2023-05-02T02:56:01","slug":"product-naming-for-mixcommerce-general-names-vs-apple-inspiration","status":"publish","type":"post","link":"https:\/\/ranajayant.com\/blog\/product-naming-for-mixcommerce-general-names-vs-apple-inspiration\/","title":{"rendered":"Product naming for MixCommerce, General Names vs Apple Inspiration"},"content":{"rendered":"<p>A typical old way<br \/>\nOR<br \/>\nA new way, like an iPhone, is<\/p>\n<p><strong>Old Way <\/strong><br \/>\n&#8211; describing the product with &#8220;CRM START&#8221;, &#8220;CRM For SMB&#8221;, &#8220;CRM for Enterprise&#8221;<br \/>\n&#8211; easy to understand,<br \/>\n&#8211; will cost money to educate<br \/>\n&#8211; and increase our effort on SEO by 10X<\/p>\n<p><strong>New Way<\/strong><br \/>\n&#8211; describing the product with CRM Mini, CRM Max, CRM Max Pro<br \/>\n&#8211; letting users know that you can have more power by using the CRM Max Pro, you don&#8217;t have to be an enterprise to use that.<\/p>\n<p><strong>Our Resource: <\/strong><br \/>\n&#8211; Good at SEO<br \/>\n&#8211; Good at Content<br \/>\n&#8211; Educated Audience (we will use this to target it later)<br \/>\n&#8211; Targeting existing industry<br \/>\n&#8211; Less money<\/p>\n<p>I think we should stick with the old way to do things with keywords in products as<br \/>\n&#8211; people are aware of those<br \/>\n&#8211; suiting to our strength<br \/>\n&#8211; we can create a new version later if needed<br \/>\n&#8211; known people will use general terminology to search<br \/>\n&#8211; We are targeting SEO as our major driver<br \/>\n&#8211; We can test Apple&#8217;s hypothesis later once we have enough money and resource in place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A typical old way OR A new way, like an iPhone, is Old Way &#8211; describing the product with &#8220;CRM START&#8221;, &#8220;CRM For SMB&#8221;, &#8220;CRM for Enterprise&#8221; &#8211; easy to understand, &#8211; will cost money to educate &#8211; and increase our effort on SEO by 10X New Way &#8211; describing the product with CRM Mini, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/comments?post=2152"}],"version-history":[{"count":3,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2152\/revisions"}],"predecessor-version":[{"id":2369,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2152\/revisions\/2369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media\/2230"}],"wp:attachment":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media?parent=2152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/categories?post=2152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/tags?post=2152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}