{"id":2129,"date":"2022-12-10T07:16:49","date_gmt":"2022-12-10T01:46:49","guid":{"rendered":"https:\/\/ranajayant.com\/blog\/?p=2129"},"modified":"2022-12-10T09:00:35","modified_gmt":"2022-12-10T03:30:35","slug":"how-to-use-community-as-an-entrepreneur","status":"publish","type":"post","link":"https:\/\/ranajayant.com\/blog\/how-to-use-community-as-an-entrepreneur\/","title":{"rendered":"How to use community as an Entrepreneur?"},"content":{"rendered":"<p>Being in the bad company can ruin your life but Being in Good company can take your life to the very next life.<\/p>\n<p>That means, if you want to be a billionaire then start time with billionaires<\/p>\n<p>That also means, if you want to be a good billionaire then start time with good billionaires<\/p>\n<p>That also means, if you want to be a good software industry billionaire then start time with the software industry billionaires<\/p>\n<p>Turns out, finding a billionaire to hang out with is not that easy.<\/p>\n<p><strong>What about millionaires?<\/strong><\/p>\n<p>People who have at least 8 crore Indian rupees worth. I think that&#8217;s quite possible.<\/p>\n<p>The key is, if you spend time with a specific type of people, you&#8217;ll adapt things from each other and you will grow further.<\/p>\n<p>Being an entrepreneur is very unique among all of the different professions. A quite good number of people feel that it&#8217;s a superpower people often have but turns out the roots of entrepreneurship often lie around the likelihood, dislikes, and performance of the system.<\/p>\n<p>I grew up in a village where people weren&#8217;t educated enough. The decision was often influenced by the man who lead the conversation or someone people trusted.<\/p>\n<p>They do need not to have any specific proof of their skills, and people followed that.<\/p>\n<p><strong>Example: <\/strong>A real scenario<\/p>\n<p><strong>What&#8217;s the best place for a kid to get tuition?<\/strong><\/p>\n<p>The place where most of the cycles were parked. Very Illogical right?<\/p>\n<p>Well, That means that if you are in a community of average people, you will get a very average answer.<\/p>\n<p>&nbsp;<\/p>\n<p>Being an entrepreneur or wantrepreneur, you should know where you have to go, and what stages you will go through, and then ou should put effort into making that happen.<\/p>\n<p>Trust me, knowing your goal, knowing the steps, and performing the action are the most important part of entrepreneurship. Let be it a product, people&#8217;s place, or finance, having clarity really helps.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Are you from the average one, the wise one, the business one, or the technical one?<\/strong><\/p>\n<p>Turns out, if you are an entrepreneur who is just getting started, being on all of the above once in a while is the best way to understand the market, technical, business processes, and most importantly the way to do business.<\/p>\n<p>Here in Bangalore, here is how I categorize them and you can follow this<\/p>\n<h2><strong>1. Confidence to become an entrepreneur (Draper Startup House)<\/strong><\/h2>\n<p>eChai in collaboration with Draper house conducts events every Saturday and a lot of people, in fact sometimes 120+ people show up. They stand and listen to entrepreneurs on the panel, ask questions and then post the talk they collaborate.<\/p>\n<h2>2. <strong>Business Research\u00a0<\/strong><\/h2>\n<p>This is something you have to do on your own by<\/p>\n<ul>\n<li>Talking to people who will be your customers or likely be your paying customer.<\/li>\n<li><strong>Research information on the internet<\/strong>. (Normal google search with a different type of phrases and see the result)<\/li>\n<li><strong>Problem search volume on Google<\/strong>: To see how many people search for your problem on the internet, use a free tool like the<strong> keyword surfer<\/strong><\/li>\n<li><strong>Talk to Industry-Specific Group<\/strong>: Most industries have their own online and offline groups on Facebook, Meetup, Twitter, LinkedIn, Reddit, Quora and etc.<br \/>\nNote: Don&#8217;t spam, introduce yourself, and fill out your profile so that you don&#8217;t get banned for spamming.<br \/>\nTip 1: Add value before you bombard people with questions.<br \/>\nGrowth Hack: You can also upload a video(don&#8217;t share) to introduce, (a little too much) but there is nothing wrong. Video builds trust.<\/li>\n<li><strong>Research on Twitter<\/strong>, Try curating some value and keep your profile on point(that you are an entrepreneur and researching business). This way, if you have a question link, you can put that in the bio, if you have too many questions then put that on a blog\/google form and ask the right audience to fill.<\/li>\n<li><strong>Be kind and focus on getting answers that fight back against bullies and arrogance. <\/strong>A lot of people on the internet just come to have fun and bully people. Be away from them, respond calmly and focus on your business. It&#8217;s very easy to get into fights on platforms like Twitter, and Reddit.<\/li>\n<\/ul>\n<h2>3. Getting clarity<\/h2>\n<p><strong>Getting clarity on product and business:<\/strong> Go to product manager, and engineering project manager groups learn from talks, and casually discuss post the event. You can refer to &#8220;<strong>The product folks&#8221;.<br \/>\n<\/strong>I have a set of questions in a form that I use to evaluate client quality. The questions in this can also be used to get clarity on business. <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSckc8IGwkbe2Wm8k_I4taEbuzAAKF-2Gv5U-A0d0zMBUbQcEw\/closedform\">Example<\/a><\/p>\n<h2>4. Business Process innovation<\/h2>\n<p>In the olden day, the only way to read the news was through newspapers but in the last few decades the TV and now it&#8217;s slowly moving to Twitter.<\/p>\n<p>When you see a quite variable opportunity, build the MVP and try to test the product, get the initial traction and get the investor on board. Don&#8217;t doubt yourself otherwise you may get into a product development hell which basically takes a lot of time.<\/p>\n<p><span style=\"color: #ff6600;\"><em>[personal note: I think mixcommerce is likely going in the development hell direction, I should write that down and evaluate]<\/em><\/span><\/p>\n<p>While you will try to meet people from different groups, you will find designers, developers, project managers, and digital marketers.<\/p>\n<h2><strong>5. Building Prototype\u00a0<\/strong><\/h2>\n<p>From this stage, people often take 2 routes.<\/p>\n<ol>\n<li>Take the BPO, Do business research, and brings funds into the company to build the product (less than 1% of first-time founder manage to do this)<\/li>\n<li>Building product, getting some traction to prove that the product is viable and then doing fundraising through VC.\u00a0 Note: This necessarily might not be the product market fit.<\/li>\n<\/ol>\n<p>Building a prototype is the next thing to do once you have clarity on the business. As a first-time founder, you&#8217;ll have to go through a lot of rejection if you are looking for someone to work for free.<\/p>\n<p>The fastest way to build a product after being clear will be to (1) get the UI design done (2) Do a user flow test with the real user (3) Find a developer a get it developed.<\/p>\n<p><strong>Note<\/strong>: You should really have a good client in hand, who can pay you once you build your product to do this test. You should do this with at least 3 clients, on max 20 clients to test your product design.<\/p>\n<p>Do this on weekend on lunch with a business owner, go to their office, schedule a meeting and get the flow clear. See if they are able to solve the problem they face, which makes sense to the business.<\/p>\n<ol>\n<li>The solution should save money (by saving on manual labor, time, or reduction in overall expenses or etc)<\/li>\n<li>The solution should make more money<\/li>\n<\/ol>\n<p><strong>I don&#8217;t have a lot of money and we want to build the product.\u00a0<\/strong><\/p>\n<p>This is a bad position to be in but nonetheless &#8220;Necessity is the mother of ingestion&#8221; and we had the necessity and we have solved it for ourselves and here is the trick.<\/p>\n<ol>\n<li>Find an experienced person who has done the job you want to get done for several years (Likely a manager or Experienced Developer)<\/li>\n<li>Ask him to contribute 30 minutes to 1 hour every day with your intern<\/li>\n<li>Hire an intern from <strong>internshala<\/strong> for (3K\/M to 5K\/M), Build your POC<\/li>\n<li>Start inviting your leads to use the product (the leads whom you talked to earlier and the people who will likely use this product)<\/li>\n<\/ol>\n<p>We have done this and it worked. Do not expect the best quality output because you are putting the best people to do the job. Expect a decent MVP and work on making that happen.<\/p>\n<p>&#8220;Build Fast, Fail Fast&#8221; but make sure to drive the traction otherwise you basically wasted your resources.<\/p>\n<p>If you are getting a big amount to build the product, get clarity on the product, get the design ready and try to build a team of experts to lead and interns to build.<\/p>\n<h2>6. Hiring<\/h2>\n<p>This is where draper house and many other communities come in support. They will likely refer you to someone who can collaborate with you and help you in building POC.<\/p>\n<p>While events are conducted, a few hosts ask questions to the audience to introduce themselves and the thing they can offer &#8220;Their name, What do you have to offer&#8221;.<\/p>\n<p>You often find people who offer UI UX, Software development, website design, marketing, operation, hiring and etc.<\/p>\n<p>This opens up a lot of opportunities. If you aren&#8217;t able to make it then try to talk with a few founders that are already above you and running their startups.<\/p>\n<p><strong>Note<\/strong>: Founders may not respond to you as your message, follow up, they will reply to you.<br \/>\nReach to many founders(15-30), not just one in one go. 10-20% of people should respond in a week.<\/p>\n<ol>\n<li>Founders will ask you very straightforward questions and it is very advisable to be open-minded and present real information on budget, timeline product complexity, hiring, etc.<\/li>\n<li>Take different perspectives from different entrepreneurs on the same problem. Most of the Founders will not judge you because they have likely come from the same background and they don&#8217;t judge but try to support.<\/li>\n<li>Founders are often busy and like to be on point and spend on things that matter to them.<\/li>\n<\/ol>\n<h2>7. Traction<\/h2>\n<p>Once you have your product ready, now it&#8217;s time to build traction. Traction is a word that describes the usage of your product by the end user.<\/p>\n<p>To make this happen, invite all the customers\/audience you talked to earlier and try to get the product tested by everyone who can potentially be a customer.<\/p>\n<p>if you have already exhausted your list, then, it&#8217;s time to do marketing.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Resources:\u00a0<\/strong><\/h2>\n<p><strong>Location stat on average<\/strong><\/p>\n<ol>\n<li>Draper House ( Students 20%, Entrepreneurs 40%, People in job and wantrepreneurs 40%)<\/li>\n<li>KTech (students (10%), founders(40%), wantrepreneurs (40%), others(10%)<\/li>\n<\/ol>\n<p>Data were taken from personal experience.<\/p>\n<ul>\n<li>K Tech (Slightly better but almost similar crowd comes but a few good startups) | Demo Day is now often being done which is good for startups in the early stage to get some traction (Note: This traction might not be from paying customers, Evaluate your audience properly)<\/li>\n<li>Founders Meet (Founders meet happens, likely once every three months). This is one of the best ways to connect a lot of founders. Sometimes the event might be paid but go for it, it will bring a lot of good contacts that can help you in long run.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Being in the bad company can ruin your life but Being in Good company can take your life to the very next life. That means, if you want to be a billionaire then start time with billionaires That also means, if you want to be a good billionaire then start time with good billionaires That [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/comments?post=2129"}],"version-history":[{"count":6,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2129\/revisions"}],"predecessor-version":[{"id":2138,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/posts\/2129\/revisions\/2138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media\/2136"}],"wp:attachment":[{"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ranajayant.com\/blog\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}